Legal
Cookie Policy
Last updated: 23 July 2026
This policy explains how Pitchwise uses cookies and similar technologies across pitchwise.uk and shop.pitchwise.uk. Essential cookies keep the site and shop working. With your permission, we also use analytics and marketing technologies to understand usage and measure campaigns.
1. What are cookies?
Cookies are small text files stored on your device when you visit a website. They help websites remember preferences, keep sessions active, measure performance, and connect activity across pages.
2. Cookies we use
The table below summarises the main categories we use today.
| Category | Cookies / tools | Purpose | Typical duration | Control |
|---|---|---|---|---|
| Essential | pw-cookie-consent, cart/session cookies, security cookies | Keeps the site and shop working, remembers your cookie choice, supports cart and checkout. | Session to 1 year | Always active |
| Site analytics | ph_*_posthog, Metricool cookies where set | Helps us understand visits, page views, product usage, and campaign performance so we can improve Pitchwise. | Up to 1 year | Only after you accept |
| Advertising measurement | _fbp, _fbc, Meta/Facebook cookies, TikTok Pixel cookies (_ttp / ttcsid) | Measures ad performance, product page activity, checkout events, and purchases on the main site and Shopify store. | Up to 90 days | Only after you accept |
| Marketing | HubSpot tracking cookies | Helps us understand marketing journeys and follow up with people who engage with Pitchwise. | Session to 6 months | Only after you accept |
3. Your cookie choice
Selecting “Accept all” allows PostHog, Metricool, Meta Pixel, TikTok Pixel, Shopify pixels that require analytics or marketing permission, and HubSpot to load where configured. Selecting “Reject optional” keeps those technologies off. Essential cookies remain active because they are needed for features such as security, consent storage, cart, and checkout.
We store your choice in pw-cookie-consent. This cookie is shared across pitchwise.uk and shop.pitchwise.uk so you are not asked twice.
4. Analytics and advertising measurement
After you accept, PostHog and Metricool help us measure site usage and product interest. Meta Pixel, TikTok Pixel, and the Facebook & Instagram sales channel help us understand whether advertising leads to visits, checkout events, and purchases. HubSpot helps us understand marketing journeys.
The table gives typical maximum durations; exact cookies can change when providers update their services. Their use is also governed by the providers' own privacy information. We do not load these optional tools before consent.
5. Managing cookies
You can change or withdraw consent at any time using “Cookie settings” in the footer of either site. You can also control and delete cookies through your browser settings. For more information, visit allaboutcookies.org.
6. Changes to this policy
We will update this page if our use of cookies changes. The “last updated” date at the top reflects the most recent revision.
Questions about cookies?
Email us at info@pitchwise.uk